Vehicle hatcback mainstay Toyota Yaris managed to get the award Kartini Brand Choice Awards 2011 from Kartini magazine for hatchback sedan category.
The award was given based on the results of a survey conducted Women Insight Center (WIC) in 7 major cities in Indonesia.
Women Insight Center (WIC) - Marketing Research Consultan organize the Women Survey, the first in Indonesia and will become an annual routine activity. This research is to measure the value of a brand by describing the elements that determine the perception of women in Indonesia.
The basis of the implementation of this survey is that, because according to some research, she is a narrow market niche is a myth. The truth, more than 80% of all brand purchases are made by women. Even 50% of the car driven by man, computer and so forth, the decision is determined by the buyers of women (Business Week, 2004) For 2011, WOMEN SURVEY has been implemented in 7 major cities in the Land of water in February.
Survey carried out by multistage random sampling method, house to house, face to face by using a structured questionnaire to 1600 women respondents with social economic status A, B, C. The purpose of the survey to determine the best brand in the consumer select women aged 17-55 years from various product categories.
Toyota managed to get the award for the Toyota Yaris hatchback sedan as a car whose products become consumers' choice of women.
'We are grateful to the Toyota Yaris was selected as women's choice of car brands in Indonesia, the award we received for the Toyota Yaris increasingly spurred us to continue to provide the best products and services are in need of our customers. "The word Rouli Sijabat PR Manager. Toyota-Astra Motor.
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