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Thursday, May 5, 2011
The Emerging Markets Motor Skutik
Since 2006 the growth trend scooter motorcycle market is growing very rapidly. In that year, the market share of the national motor scooter on the market "only" reaches 8.3 percent or 371,166 units.
Within four years, its market share soared to 45.64 percent or 3,376,536 units in 2010.
At this year for the first time scooter sales categories beyond duck category. Based on data from AISI period from January to March, the contribution of continued strong sales of scooter category to reach 992,051 units.
The number is up about 49.75 percent of the national market, rather than duck the categories in the same period reached 832,264 units or 41.73 percent market share.
Strengthening the scooter category is followed by strengthening sales of Honda scooter. In the same period, scooter Honda managed to record sales of 518,136 units or 52.23 percent of the total scooter market in the country.
"This achievement reinforces the Honda as the New King of AT in the domestic automotive market and further widen the difference in sales with competitors," writes Astra Honda Motor (AHM) in his official statement.
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