India's economy growing, and produces a lot of new rich people. This condition is ogled premium car manufacturers the world, including Aston Martin. British luxury brand is interested to expand marketing of its products to that country. One of the Aston martin efforts to attract the attention of consumers in India is to create a new dealership in a country known for its Bollywood them. Located in the city of Mumbai, the Aston Martin declared his new dealership is the first in India. In order to further strengthen the sales in India, in the near future Aston Martin also will open a dealership in the city of New Delhi. Aston Martin Chief Commercial Officer, Michael van der Sande said, "India is a new opportunity for us and as part of a program to develop a global dealership network coverage Aston. This expansion brings our brand to different audiences in new markets."
For the Indian market, Aston Martin V8 Vantage will be bringing variant Coupe and Roadster, V12 Vantage, DB9 Coupe and Volante, DBS Coupe and Volanter, as well as four-door sports car, RAPIDE. India's car market last year posted sales of 1.87 million units. This number increased by 25 percent over the previous year. Aston Marin One reason is because the Indian look in general, the premium car sector, sales grew by 70 percent last year. "Our decision to bring the brand Aston Martin to India is driven by a strong level of interest and enthusiasm from potential customers in the luxury market began to emerge. We have taken the time to find the consumer the right to Aston Martin and I am sure that we have chosen a strong partner and can start a successful relationship, "said Michael.
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